Opportunity Finder — Search and Filters

Narrow the keyword table by search term, exclude unwanted words, and scope by date range.

What is it?

The top toolbar of the Opportunity Finder has three text-based controls that filter the table. Search keywords does a substring match on the keyword column. Exclude removes any keyword containing the typed substring (separate multiple excludes with commas). The Date range picker scopes the GSC data pull — usually last 30 or 90 days.

When should I use it?

You want to focus on a theme — e.g. search "locksmith" to see all locksmith-related queries.
You want to remove competitor brand names, internal codenames, or obvious misspellings from the list.
You want to compare performance across different time windows.

How to use it

Type a term into the Search keywords box at the top. The table filters as you type.
To exclude terms, type them into the Exclude box, comma-separated. Example: competitor, intern, test.
Pick a Date range from the dropdown — options are 7, 14, 30, or 90 days.
Suggested shortcut: click any keyword in the Dashboard's Top Picks pills to auto-fill the search box.

Tips and best practices

Use exclude to strip brand terms before exporting a deliverable list to a client.
Combine search + longtail filter to find specific-topic longtail keywords. Example: search "frisco" + longtail 3+ words.
30 days is a good default for ongoing work. Switch to 90 days when analyzing seasonal themes.

Gotchas and limits

Search matches anywhere in the keyword ("door" matches both "garage door" and "door repair"). Use more specific terms for precision.
Excludes are case-insensitive and substring-based — excluding "auto" will also drop "automatic".
Changing the date range triggers a fresh GSC pull and a new cache entry — subsequent opens with the same range are instant.
Filters don't persist across sessions yet. They reset when you leave the screen.