Opportunity Finder — Overview
A sortable table of every keyword in your data — GSC impressions, rankings, Bing data, Chatbase mentions — ranked by potential score.
What is it?
The Opportunity Finder consolidates every keyword signal into one table: GSC queries, Bing Webmaster Tools data, Peec.ai AI chatbot mentions, Chatbase conversation keywords, and AlsoAsked questions. Each row gets a computed Potential Score (0–100) based on search volume, position, CTR gap, and conversion indicators. The higher the score, the more upside.
When should I use it?
- You need to pick the next article or sprint of articles to write.
- You want to find low-difficulty keywords you're already ranking on page two (classic "low-hanging fruit").
- You're investigating a specific keyword's data from all sources in one place.
- You want to export a keyword shortlist to Excel for a client deliverable.
How to use it
- Open Opportunity Finder from the sidebar. The full keyword table loads (cached for 2 hours).
- Click the Potential Score column header to sort by highest opportunity.
- Use the search and filter controls at the top to narrow the list.
- Click Analyze on any row to run AI-driven page analysis, or Create Content to jump to Content Studio with that keyword pre-selected.
Tips and best practices
- Sort by potential score first, then apply the Longtail filter — you'll surface quick wins.
- Scores above 70 are generally worth investigating; above 85 are usually strong bets.
- Click on keyword counts in Opportunities by Source cards on the Dashboard to pre-filter the table.
Gotchas and limits
- Requires GSC connected to see most keywords. Without GSC, the table is sparse.
- Results are cached for 2 hours per client + date range to keep loads fast. Click Refresh to force a re-pull.
- Potential scores are relative, not absolute — a score of 80 in a mature account means something different than 80 in a brand-new one.
- Very long keyword lists (10k+) may take a few seconds to render. Filters help.