Opportunity Finder — Longtail, Bing & Chats Filters
Toggle filters that surface specific keyword types — longtail phrases, Bing-outperforming terms, and queries mentioned in your Chatbase bot conversations.
What is it?
Four toggle filters in the top toolbar:
- Longtail: keywords with 3+ words (configurable). Longtail usually means lower competition and more specific intent.
- Bing Edge: keywords where Bing shows better rankings than Google — a niche you can double down on.
- Bing Only: keywords found exclusively in Bing Webmaster Tools data, not in GSC.
- Show Chats: keywords that actual users have asked your Chatbase chatbot about.
When should I use it?
- You're a new site competing against incumbents — Longtail keeps you out of zero-sum battles.
- You want to demonstrate cross-engine value — Bing Edge and Bing Only surface wins Google Analytics would miss.
- You want content that answers real user questions, not speculative searches — Show Chats is your signal.
How to use it
- Click any filter button in the toolbar to toggle it on. Active filters show a ✓ mark.
- Filters stack — turn on Longtail + Bing Only to find longtail keywords unique to Bing.
- Click the filter again to turn it off.
- For Longtail, use the word-count threshold slider (in settings, default 3) to customize what "long" means.
Tips and best practices
- Bing Only is especially valuable in industries where Bing over-indexes (older demographics, Windows-centric verticals, certain B2B).
- Combine Show Chats with search filter to see user questions on a specific topic — a content goldmine.
- Longtail is the fastest path to new-site wins. Combine with high potential score + low difficulty.
Gotchas and limits
- Bing Edge and Bing Only require Bing Webmaster Tools connected. Greyed out otherwise.
- Show Chats requires Chatbase connected. Disabled otherwise.
- "Longtail" is word-count based, not difficulty-based. A 4-word keyword can still be competitive if it contains a head term.
- Filter combinations with no matches show an empty state, not an error — review your filters if you expected results.