Content Plans — Overview

Research keywords, build a structured plan around them, edit it, then generate every article automatically with cost caps and human review gates.

What is it?

Content Plans turns a single seed (an Opportunity Finder selection, a topic, manual keywords, or a Page Explorer cluster) into a 3–10 piece SEO content cluster. The pipeline is: research keywords → build a plan (Gemini picks pillars, longtails, funnel-stage pieces, internal links) → edit anything inline → execute the plan to auto-generate every article → export the whole thing to a branded PDF.

When should I use it?

You want a structured cluster — pillar plus supporting articles — not one-off pieces.
You're producing a client deliverable and need a PDF strategy doc plus the actual content.
You want article generation to happen in the background with a cost cap, not interactively one at a time.
You want the funnel logic (awareness → consideration → decision → conversion) made visible.

How to use it

Open Content Plans from the sidebar.
Click New research, pick a seed type, and curate the keywords that come out (see Keyword Research).
From the research detail page click Build plan — pick a conversion goal, pick up to 4 personas, and submit (see Build a Plan).
Review and edit the plan in the Pieces, Logic Map, and Journey Map tabs.
Click Approve & Execute in the header to start article generation (see Approve and Execute).
After execution, click Export PDF for the client deliverable.

Tips and best practices

Star at least 15 keywords during research before building a plan — fewer makes for thin clusters.
Always set a conversion goal before approving — every piece's CTA hangs off it.
The first generated piece pauses for review by default; that's the safety net, don't disable it on a new account.

Gotchas and limits

Feature is gated to the allowlisted email (neil@uplead.co.il at time of writing). Other accounts won't see the Content Plans sidebar item.
Maximum 10 pieces per plan, 4 personas, 7 pillar keywords, 50 longtails.
Article generation costs roughly $0.005–$0.01 per piece on Gemini 2.5 Flash; the cost cap is your safety net if you misconfigure something.