Personas — Adapted Questions

Keyword-specific questions each persona would ask — scored for relevance and auto-incorporated into content generation.

What is it?

Each persona has a Questions they'd ask base list. Adapted Questions are keyword-specific variants: for a given keyword, the AI takes the persona's base questions and rewrites them to fit that exact topic. Each adapted question gets a Relevance Score (0–100) indicating how well the keyword fits the persona's actual concerns. Top-scoring adapted questions become FAQ-section seeds; lower-scoring ones are woven into body paragraphs.

When should I use it?

You want content that answers the exact questions your target persona would ask about a specific topic.
You've collected PAA questions and want to assign them to the right persona.
You're reviewing persona quality — low relevance scores across many keywords suggest the persona needs tuning.

How to use it

In Content Studio, after picking a persona and keyword, the AI generates adapted questions automatically.
Go to the persona detail view to see all adapted questions across keywords.
Approve adapted questions you like — they become priority inputs for the next generation.
Adapted questions with score 80+ appear in the article's FAQ section. 50–79 are woven into body content. Below 50 are flagged as optional.

Adding via PAA

From the Opportunity Finder, click PAA on a keyword row.
Tick questions, click Assign to Persona, pick a persona. Those questions enter the persona's adapted-questions pool for that keyword.

Tips and best practices

Don't approve everything — low-relevance adapted questions dilute article focus. Keep the top 3–5 per keyword.
The relevance score is the AI's best guess. Sometimes a score-50 question is actually perfect for your angle — trust your judgment over the number.
Adapted questions regenerate each time you create new content, so the library grows over time. Prune periodically.

Gotchas and limits

Adapted questions are keyword-specific. They won't show up for a different keyword even if the persona is the same.
Requires the persona to have a base Questions they'd ask list. No base list = no adapted questions.
Very niche keywords may produce adapted questions that sound generic — refine the persona or use manual questions instead.
Hebrew/Arabic personas get questions in their native language — consistent with the content language.