Opportunity Finder — People Also Ask (PAA)
Pull the exact questions Google shows in its 'People Also Ask' panels for a keyword, and turn them into content ideas.
What is it?
The PAA button on each keyword row opens a modal of questions Google's "People Also Ask" feature shows for that query. Questions come from AlsoAsked, which crawls Google's SERP and captures the PAA tree (questions and follow-up questions). You can assign questions to personas, adapt them for content, or convert them directly into new keyword opportunities.
When should I use it?
- You've picked a keyword and want article sub-topics that match actual search intent.
- You want to build an FAQ section that answers real user questions, not invented ones.
- You want to feed a persona's adapted-questions list with high-quality source material.
- You're planning a content series and need related subtopics.
How to use it
- In the Opportunity Finder table, click PAA on any row (purple icon in the Action column).
- The PAA modal opens and loads questions for that keyword. Allow a few seconds — it calls AlsoAsked's API.
- Tick the questions you want to keep.
- Click Assign to Persona to attach them to a specific persona's adapted-questions list, or Create Keyword Opportunities to add them as new rows in the Opportunity Finder.
Tips and best practices
- PAA is language- and region-aware. Make sure the client's Primary Language is set correctly in the client profile — the API uses it to pick the right Google region.
- Top-level questions (not deep follow-ups) are usually the best content targets.
- Assign questions to the persona most likely to ask them — this feeds better adapted content later.
Gotchas and limits
- Requires AlsoAsked API key. Greyed out if not connected.
- AlsoAsked has per-query quotas. Heavy use eats quota; results are cached to reduce duplicate calls.
- Hebrew and Arabic use the older ISO codes (
iw,ar) — the app handles this automatically based on the client's language setting. - Rarely, AlsoAsked returns zero questions — either the SERP has no PAA, or the query is too obscure.