Page Explorer — Overview
Pick any page on your site; see every GSC query it ranks for; let AI cluster those queries into 4-10 themes you can save and act on.
What is it?
A reverse-lookup tool. Instead of starting from a keyword and asking "which page ranks for this?", you start from a page and ask "what queries does this page rank for, and how are they grouped?". The Cloud Function pulls all GSC queries for the page (server-side filter, top 5000 rows), uses Gemini to cluster them into 4–10 themes with intent tags, and persists the result so you don't re-cluster the same page twice.
When should I use it?
- You're auditing an existing page and want to know what topics it's actually winning.
- You want to find adjacent topics you could cover in a sister piece.
- You're feeding a Content Plan and want a cluster as the seed (see Cluster to Content).
How to use it
- Open Page Explorer from the sidebar.
- Pick a page from the dropdown — it's pre-populated from the site's top GSC pages by impressions.
- Click Reverse lookup to load all queries. The top-ranker query is highlighted.
- Click Cluster with AI to group them into themes. Save clusters by giving them a name.
- From any cluster click Use in Content Plan to seed a research artifact, or Send to Content Studio to start a single article (see Cluster to Content).
Tips and best practices
- The page filter is server-side — bigger sites with thousands of pages load fast.
- Save your clusters before navigating away; the dropdown remembers names per page.
- Brand keywords are excluded automatically using your client's brand filter — change it in Manager → Edit client.
Gotchas and limits
- Requires GSC connected. Without GSC there's no data to look up.
- Cluster persistence is per-page; if you re-cluster the same page you can keep old saves alongside the new one or overwrite.
- AI clustering uses Gemini credits — visible in the monthly spend pill.