Dashboard — Ranking Trends
A 30-day comparison showing which keywords improved, dropped, or held steady — so you see impact from your content work.
What is it?
Ranking Trends compares each keyword's current average position in GSC against its position 30 days ago. Keywords are split into three buckets: Improved (rank went up), Decreased (rank went down), and No Change (moved by less than 1 position). Each bucket shows the top 5 movers so you can spot wins and regressions fast.
When should I use it?
- After publishing new content, to see whether target keywords responded.
- At the start of a monthly review with a client — the improved list is the headline.
- When a flagship page loses rankings and you need to trace what happened.
How to use it
- Expand the Ranking Trends collapsible on the Dashboard. It's closed by default.
- Scan the three columns left-to-right: Improved (green), No Change (grey), Decreased (red).
- Click a keyword chip to open the Opportunity Finder pre-filtered to it — useful for drilling into the ranking page.
- Hover a rank number to see both the previous and current positions.
Tips and best practices
- Pair improvements with your publishing calendar — if a keyword climbed a week after publishing a related article, that's your causal story.
- Pay attention to the Decreased column. A keyword that fell from position 4 to 8 often signals a competitor update and deserves a refresh.
- Rankings are volatile at the edges. Treat positions 50+ as noise; focus on positions 1–30.
Gotchas and limits
- Requires two snapshots 30 days apart. If the client was just connected, the section shows a "need more data" empty state.
- Uses GSC's average position across the period — big impression fluctuations can skew it.
- Only shows keywords with enough volume to be reliable. Low-volume queries are filtered out even if they moved.
- 30-day window is fixed. Longer comparisons aren't available from this widget yet.