Content Studio — Visuals Studio

Generate branded marketing images for the article — hero images, social graphics, and infographics.

What is it?

The Visuals Studio tab in Content Studio's right panel. After article generation, this tab shows an AI-generated image prompt tailored to the article theme. Click Generate Image and the app calls a Gemini image model, producing a hero-sized visual. You can include the client's logo as an overlay, or switch to Infographic Style for data-heavy visuals.

A Client image style guide block above the prompt is pre-filled from Manager → Brand Book → Image Style Guide and prepended to every Gemini prompt — so all images for a client share a consistent visual direction.

When should I use it?

You need a hero image for the article's published page.
You want social cards (LinkedIn, Facebook) that match the article.
The client provided no stock imagery and you need something branded quickly.

How to use it

After generating content, click the Visuals Studio tab in the right panel.
Expand the Client image style guide block (collapsed by default). Edit the text or reference URLs for this generation only, or check Save these changes as the new default style for this client to persist them — the previous style moves into the read-only history in Manager.
Review the auto-generated Image Prompt. Edit if you want a specific composition or style.
Include brand logo is checked by default when the client has a logo configured. Untick to skip the overlay for this image.
Tick Infographic Style if you want a data-driven visual instead of a photographic one.
Click Generate Image. Wait ~10–20 s. The image appears below.
Download to get the PNG, or use it elsewhere via the provided URL.

Video mode (Synthesia)

Visuals Studio has a second mode for AI video generation:

Toggle the Video pill at the top of the panel.
Click Generate Video to open the template picker.
Pick a Synthesia template assigned to this client — variables auto-fill from the article via Gemini.
Keep Test mode checked while iterating (free + watermarked); uncheck to consume real Synthesia quota.
Wait 2–5 min (longer for multi-scene templates). The video saves to the draft and reappears when you reopen it from Asset Library.

Full walkthrough: Video Generation.

Tips and best practices

Set a strong client image style guide once in Manager — every image generation will start from a consistent visual baseline. Think mood, lighting, palette intent, and what NOT to include.
Edit the image prompt to describe camera angle, mood, and avoidance ("no stock photo look"). Small tweaks yield big quality jumps.
Logos work best on images with clear negative space — retry if the prompt produces busy backgrounds.
For infographics, prefer Napkin (see Napkin infographics) — it's data-chart-specific and produces better results than the generic infographic style.

Gotchas and limits

Generated images aren't royalty-free stock photos — they're AI-generated. They're safe for client use, but be aware of likeness/brand risks if the prompt specifies people or real brands.
Image generation uses the Gemini image API — occasional failures happen. Retry if the first attempt fails.
Brand logo overlay requires the client's Brand Book to have a logo URL. Set it in the client profile.
Style-guide edits in Content Studio apply only to the current generation — tick the save-to-client checkbox to persist. The last 3 replaced versions are kept in Manager's read-only history; older ones are dropped.
Reference URLs are mentioned to Gemini as text only — not fetched. Treat them as style anchors a human would read.
The style guide affects Gemini image generation only. Napkin uses its own template catalog.
Images are stored in Firebase Storage; URLs expire per the storage rules but typically remain accessible for months.