Content Studio — Napkin Infographics

Generate data-driven infographics (diagrams, flowcharts, comparisons) using Napkin AI — different from the image generator, purpose-built for information graphics.

What is it?

Napkin is a separate integration in the Visuals Studio tab. Unlike the regular image generator (which produces photographic visuals), Napkin specializes in structured information graphics: flowcharts, comparison diagrams, timelines, step-by-step visuals. You provide text content (usually a section of the article) and Napkin produces an SVG or PNG infographic with 15 built-in styles to pick from.

When should I use it?

The article has a process, timeline, or comparison that would be clearer as a diagram.
You want to add a "hero diagram" to a long-form pillar article.
Social posts that benefit from data visuals — LinkedIn loves them.
Quick explainers where a wall of text feels heavy.

How to use it

In the Visuals Studio tab, expand the Napkin Infographic section.
Paste the text you want visualized (usually a process or comparison from the article). Napkin works with markdown.
Pick a style from the dropdown. 15 options — try a few.
Set the Number of Visuals (1–4). Napkin generates variations you can pick from.
Click Generate. Napkin runs asynchronously — takes 20–60 s. Status appears under the button.
Pick your favorite variation and click Use This One. It's saved to the draft.

Tips and best practices

Napkin is credit-based (roughly 1 credit per word of input). Keep input focused — a single section, not the full article.
The "Hand-Drawn" and "Minimal" styles are the most versatile. The glossy styles can look dated.
For comparison-style infographics, structure the input as a table or bulleted list — Napkin parses it better.
Start with 2 variations. Going straight to 4 burns credits without proportional value.

Gotchas and limits

Requires a Napkin API key connected under Data Sources.
Napkin Plus plan gives ~10,000 credits/month. Track usage in the Napkin data source card.
Generated URLs expire in 30 minutes — the app downloads and stores them in Firebase Storage to persist.
RTL languages (Hebrew, Arabic) work but style quality varies — test with your content before relying on it.
Napkin can misinterpret numeric data. Review before publishing.