Dashboard — Strategic Keyword Clusters
Groups of related keywords that appear in both GSC and Peec.ai, highlighting cross-channel themes worth prioritizing.
What is it?
The Strategic Keyword Clusters section appears on the Dashboard when both Google Search Console and Peec.ai are connected. It finds keyword overlap between the two sources — terms that show up in organic search impressions (GSC) and in AI chatbot conversations (Peec.ai) — and groups them into themes. High overlap means users are asking about the topic across both channels, so content tends to pay off twice.
When should I use it?
- You want to prioritize content that serves both organic search and AI-driven discovery.
- You're looking for themes, not single keywords — clusters help you plan pillar articles or content series.
- You want validation before investing in a topic: if it appears in both channels, user intent is real.
How to use it
- Expand the Strategic Keyword Clusters section on the Dashboard. The collapse state persists per section.
- Review each cluster card — it shows the theme name, a handful of constituent keywords, and the total monthly volume.
- Click any keyword to jump to the Opportunity Finder with it pre-selected.
Tips and best practices
- Clusters are stronger signals than single keywords — they reduce the risk of chasing a fluke.
- Use the cluster theme as your article's pillar topic. Write one comprehensive piece covering the theme, then sub-pages for individual keywords.
- If a cluster has high volume but low overlap count (just 2–3 keywords), it may be over-grouped. Scan the keywords manually before committing.
Gotchas and limits
- Requires both GSC and Peec.ai connections. If either is missing, the section won't appear.
- Clustering is heuristic. Similar-looking keywords might be grouped even if intent differs — review before acting.
- Large sites with many GSC queries may see clusters rebuilt slowly on first load. Subsequent loads use cached results.